100+ filmmakers enrolled · Grads booked The North Face, Porsche, Crocs
Stop polishing a reel no one watches. In CPM you’ll produce a commercial-grade proof piece and a brand-visibility plan that gets your work seen, with live, hands-on coaching.
3 live calls weekly · Templates & scripts.
Brands booked using the CPM method.
You got into this for the love of it.
Then the business side took over.
You say yes to whatever keeps the lights on.
Your portfolio stalls.
You carve out a weekend for a spec… 235 views.
No leads.
Why that keeps happening
Random spec ≠ a real campaign.
There is no release plan.
So every month feels like starting from zero.
I’ve been there.
Calendar half full, the wrong work piling up,
and the “Am I even a real filmmaker?” loop getting louder.
It’s exhausting. And avoidable.
The way out
Build one marketable spec that looks and behaves like a brand campaign.
Run a simple release so people who hire actually see it.
We call it the Spec-to-Sales System.
What it does for you
• Shows you can execute at a commercial level.
• Separates you from “just another shooter.”
• Turns your spec into undeniable proof and trust.
Proof
“Went from $500–$1,500 gigs to my first $5,000 commercial and $7,500 event.” - Phil, 514 Films Co.
“My projects now hover around $8–11k.” - Erick, EJD Productions
You keep switching lanes.
The portfolio scatters. Nothing builds on the last project.
People who hire can’t tell what you do or why to hire you.
When you finally make a spec, it’s run-and-gun.
No clear idea. No brand fit.
You only earn when you are working.
Pause for a week and the pipeline dries up.
Clients pull you into their direction, not yours.
You look like a camera operator, not a director with a vision.
The hard truth?
Spec work is how you take your direction back.
It is a self-planned commercial that shows brand-level execution.
When people who hire see that proof, they trust you with real budgets.
Without proof, it is just another video.
What choosing a direction looks like• Pick one type of work brands hire for
• Build one marketable spec for that type.
• Plan how people who hire will see it.
Direction is step one.
Positioning, pitching, and closing turn it into a business.
Dear filmmaker stuck at $2,500–$5,000 and wondering when you will break through.
Back in 2019, I was you.
I was shooting $200 barbershop videos in Toronto.
On a good month I made $1,800.
A filmmaker friend called about co-directing a $20K airline commercial.
I was nervous, but I said yes.
When he asked for my reel, I scrambled.
Barbershop videos.
Corporate interviews.
A few transitions I thought looked cool.
I hoped the client would see the potential.
The call started fine.
Then they asked, “What else have you done in travel or aviation?”
Silence.
We had nothing that showed we could shoot an airline commercial.
Nothing close.
We lost the job.
When the video came out, I checked who won.
Someone with three airline projects already in their portfolio.
That is when it clicked.
He did not wait to be picked.
He built proof before the opportunity came.
I was waiting for people to “see potential.”
He was showing evidence.
So I stopped waiting and started building.
My first spec was rough.
I shot it in a day with a marathoner friend.
Even that messy attempt changed things. People looked at me differently.
The progression from there was slow but real:
• Month 3: first $5,000 project
• Year 1: broke $25K
• Year 2: broke $50K
• Year 3: broke $100K
• Today: $50K–$200K jobs with brands like Nike, Shell, Shopify, DJI
It took us four years and more than $50,000 in mistakes to figure out what actually works.
Now our CPM students build their first marketable spec in 8 weeks and often raise rates 2–5x within 3–6 months because they get the proven system from day one, not my trial-and-error path.
The lesson does not change: build proof before you need it.
Build one marketable spec in 8 weeks and use it to book $10K+ brand jobs. No cold pitching. No haggling over price. No waiting to be picked.
Four learnable skills separate $2,500 jobs from $25,000 jobs:
The Formula = Taste × Proof × Systems × Positioning
Taste
Make work that looks big-budget on a $500 budget.
(Our method for shooting above your budget)
Proof
Build proof before the opportunity. One marketable spec, not 50 random projects.
Systems
Stop starting from zero with each client.(Pricing, pitching, and workflow templates that work)
Positioning
Stop competing. Start specializing.(Become the go-to filmmaker for a specific type of work)
CPM builds aLL four skills in 8 weeks, step by step.
WE DON'T JUST TEACH YOU TO SHOOT BETTER.
In 8 weeks, you leave with one marketable spec, the systems, and positioning that separate $2.5K jobs from $25K jobs.
Doors close September 15, 2025. 50 seats. 580+ on the waitlist.
Backed by our 90-day ROI guarantee.
We build around you.
Commercial, documentary, or your own style. Our system fits how you shoot, not the other way around.
We focus on connection, not clout.
We do not chase viral views. We help you build trust and book brand jobs.
We build systems, not tactics.
No trendy hacks. Use frameworks you can run on a spec and on paid brand jobs. Tools you keep for every project.
USE THE RESOURCES YOU HAVE
We amplify what you are good at and show how to use crew, locations, and partners when you need them.
FINISH FASTER, SAME HOURS
Templates and workflows cut setup and rework so you deliver sooner.
We prioritize leverage.
Everything we teach is designed to multiply your impact not add to your workload.
The result?
You do not just shoot better. You become a strategic creative partner people who hire trust with real budgets.
Discover the specific style brands hire for. Stop shooting everything for everyone.
• Niche Definition Framework
• Market Positioning Guide
• Competitive Analysis Tools
Learn the difference between $2,500 work and $10K+ work. Build references that raise your bar.
• Reference Analysis System
• Director Study Templates
• Visual Library Builder
Turn your idea into a shootable concept brands actually need. Lock your narrative.
• Story Development Framework
• Pre-viz Editing System
• Concept Validation Tools
Scout, schedule, and structure like a $10K+ shoot. Build the plan that removes chaos.
• Location Scout Templates
• Professional Shot Lists
• Crew Planning System
Build your marketing engine before you shoot. Know exactly how to get your spec seen.
• Marketing Calendar Template
• Distribution Strategy Guide
• Outreach Email Scripts
Finalize your look, color approach, and production details. Be ready for flawless execution.
• Pre-Production Checklist
• Color Reference System
• Final Review Framework
Execute your spec with real-time guidance. Three live touchpoints this week during your production window.
• Live Troubleshooting Calls
• Direct Instructor Access
• Community Feedback
Master the polish that separates higher-budget work. Graduate with a roadmap to convert your spec into booked projects.
• Professional Edit Workflow
• Color & Sound Systems
• 90-Day Launch Calendar
By the end:
A completed marketable spec that books $10K+ projects, plus the repeatable system and 90-day launch plan for real commercial campaigns.
Build your spec with 3 live calls weekly. Tuesday and Thursday teaching, Friday accountability on your weekly progress. Stay on track to complete in 8 weeks.
Every Friday, submit your worksheet. Get feedback on your progress. See where others are stuck. Keep moving forward with the cohort.
Every template from the program. Shot lists, outreach emails, pricing calculators and more. The exact tools that turn one spec into consistent bookings.
Study specs from past cohorts that booked brands. See what actually worked and why. Learn from real examples, not theory.
Connect with filmmakers in your local market who've been through the program. Find crew, collaborate on projects, build your professional network.
Can't make all 3 weekly calls? Every session recorded. Access forever. Catch up on your own schedule.
DIRECTOR'S TREATMENT TEMPLATE
Professional treatment format that books brands
SHOTLIST SYSTEM
Shot planning templates for efficient production days
SPEC BUDGET CALCULATOR
Plan costs and crew for your spec shoot
CLIENT QUOTING TEMPLATES
Professional proposals that close $10K+ projects
NICHE POSITIONING MATRIX
Find your profitable specialty in the market
PRE-VIZ FRAMEWORK
Edit before you shoot for guaranteed results
IG LAUNCH TEMPLATES
30-day social strategy to maximize spec visibility
BRAND OUTREACH SCRIPTS
Exact emails that get responses from creative directors
RATE ESCALATION CALCULATOR
Price your way from $2,500 to $10K+
REFERENCE DECODER
Break down expensive work to understand why it books
Stop shooting everything for everyone. Define the exact niche where brands pay $10K+ and position yourself as the obvious choice. This will be your north star.
Create proof so compelling that creative directors reach out to you. One strategic project that opens doors, not another portfolio piece.
Professional systems from scout to delivery. The confidence and structure that makes clients trust you with real budgets.
Know exactly why your work is worth 3x more and how to communicate that value. No more apologizing for your rates.
Build anticipation before you shoot. Our pre-launch strategy has creative directors waiting to see your final cut.
Real connections with CPM alumni booking brands. Find crew, get referrals, collaborate on actual projects.
Turn your spec into an engine using our Spec-to-Sales framework. Keep booking long after launch week.
Leave with three specific brands to target, what they need, and when they buy. No more spray-and-pray outreach.
5-10x return on your investment minimum
Clear direction that brands recognize (not the generalist who shoots everything)
3-5 qualified inquiries monthly from your spec and marketing system
Professional systems that scale (stop starting from scratch)
$10K-$25K project pipeline building from strategic positioning
90-day roadmap always clear (know exactly what to work on next)
You might be wondering: what makes these results possible when so many programs fail?
Most filmmaking courses teach you how to shoot. Cinematic Portfolio Mastery teaches you how to create leverage with one marketable spec and use it to win $10K+ brand work.
Gear doesn’t sell you. Followers don’t pay you. Work without strategy doesn’t compound.
Casey was a Toronto filmmaker who couldn't crack the commercial space. After joining CPM, he used the pre-production systems to turn his confusion into clarity, creating a Jeep spec that opened doors he thought were locked forever.
With help from CPM's commercial framework, he broke down every step from director's treatment to final delivery. That Jeep spec became his calling card, leading directly to a Canadian Army commercial. One portfolio piece changed everything, and his rates jumped from $9K to $35K projects. He's since become a sought-after director, even directing for other production companies. From thinking commercial work was out of reach to landing dream brands, Casey took control.
PROJECT VALUE SINCE JOINING CPM
INCREASED FROM $9K BASELINE
"Commercial work seemed so out of reach. I didn't understand the systems. Since CPM, I've landed Jeep and Canadian Army projects, even directing for other production companies. Made my money back tenfold. It's been the best decision I've ever made."
CASEY
@caseyrogan
Director, Founder of
Frontline Creative, Toronto
Jack was a senior copywriter and documentary director trading passion for frustration. After joining CPM, he transformed his run-and-gun approach into systematic pre-production that saves time, money, and delivers consistent results.
With help from CPM's pre-production framework, he connected with local filmmakers and expanded his network beyond what he thought possible. The community introduced him to two talented directors in his own backyard, tripling his resources overnight. That same systematic approach now drives consistent commercial and documentary work. He's gone from best guesses to guaranteed roadmaps. From selling himself short to becoming the prepared, organized, and hireable director he was meant to be, Jack took control.
EXPANDED THROUGH CPM COMMUNITY
TRANSFORMED FROM RUN-AND-GUN CHAOS
"Before CPM, every shoot was run-and-gun. I thought I was being lean and scrappy. Now I see I was being careless, wasting time and money. The pre-production lessons transformed how I approach any project. CPM removed luck from the equation entirely."
JACK
jackpolly.com
Director, Writer,
Florida
Bryan was a UK filmmaker who knew where he wanted to go but not how to get there. After joining CPM, he transformed from chaotic productions into a systematic director commanding premium rates. His first 10K project came during CPM itself, opening doors he thought were locked forever.
With help from CPM's pre-production framework, he now confidently manages complex commercial shoots with major brands, celebrity talent, and full crews. The systems were game-changing. From treatments to shot lists to client management. What used to feel overwhelming became second nature. He's gone from scrambling for small gigs to landing multiple five-figure projects, including campaigns with global brands. From lost in direction to building a sustainable commercial career, Bryan took control.
PROJECT VALUES ACHIEVED
IN FIRST MONTHS DURING AND AFTER CPM
"I can comfortably say that had I not done CPM, I would not have executed as well as I did. The timing was crazy—if that fell on my lap without having gone through CPM... it would have been haywire. The product would not be as good as it is now."
BRYAN
@d3niromambo
Director, Mirage Studios,
UK
One $7,500 project returns your tuition 3×.
Many students book their first within 90 days.
September 2025 cohort. 50 seats.
Application required.
Only 50 spots (580+ on the waitlist)
3 live calls weekly with direct feedback on your spec
Build alongside filmmakers who hire crew and refer projects.
Not a video course.
It is 8 weeks of implementation with live guidance.
Graduate with a completed marketable spec and launch it with a focused release plan.
If you do not book $5,000+ in new paid work within 90 days of launch, we will refund your full CPM tuition.
Have more questions?
Get in touch with us directly at hello@tenfoldfilmmaker.com
Complete your spec and launch it using our proven system. Book $5,000+ in new projects within 90 days or we'll refund your investment in full. The 90 days starts when you submit your finished spec, typically week 10. Most students book $7,500+ in their first project.
Yes. Pay in full ($2,000) or split into 4 monthly payments of $525. The payment plan totals $2,100 - the extra $100 covers extended processing. Same guarantee and full access either way. First payment secures your spot.
The curriculum spans 8 weeks, but about 30% of students need 10-12 weeks to finish their spec. That's built into the program. You have lifetime access to recordings and get support until your spec is complete. The guarantee still applies.
Absolutely. CPM students are booking brands across the US, UK, Austria, Thailand, and 20+ other markets. If your area has businesses with marketing budgets, this system works. We have specific strategies for both major cities and smaller markets.
Three live calls weekly. Tuesdays and Thursdays are teaching. Fridays are dedicated to reviewing your actual work. Submit your weekly progress, get specific feedback from Jason, watch others get reviewed. This isn't pre-recorded content - it's live coaching on your specific project.
You'll fill out a 5-minute application. We review within 48 hours. If accepted, you'll receive an invoice with payment options. Once paid, you're in. You'll immediately get community access and pre-work. The cohort starts September 16.
You’ve shot client projects. Delivered edits. Stayed busy for years.
But deep down, you know this isn’t it.
You want work that matters. Work you're proud of. Work that leads to more.
IN 90 DAYS, YOU'LL KNOW EXACTLY:
• How to price a $10K project and say it without flinching
• Which spec concept books brands before you shoot it
• What to write that gets "Send me your deck" replies
• How to build a crew when you've always worked solo
• When to say no to bad fits and yes to dream projects
• Why brands will pay your premium rates
One system. Every answer.
The roadmap, systems, and support to step into your next chapter, as a creative partner, not just another shooter.
Limited to 50 filmmakers.
